Knowledge Rocks!

Musings, thoughts and opinions on Info Tech (IT), Info Management (IM) and Knowledge Management (KM)

Knowledge Rocks! (header image: Warsaw square)

A look at gaming and the enterprise

February 1st, 2008 · No Comments

In January, Business Week ran an article about how cosmetics group L’Oréal uses an online strategy game to position itself as a “savvy recruiter”. This is part of a bigger strategy to develop relationships early with marketing students. The article says: “In addition to the games, which attract more than 50,000 students each year, the [...]

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