In January, Business Week ran an article about how cosmetics group L’OrÃƒÂ©al uses an online strategy game to position itself as a “savvy recruiter”. This is part of a bigger strategy to develop relationships early with marketing students. The article says:
“In addition to the games, which attract more than 50,000 students each year, the company has bankrolled scholarships and endowed chairs at some 200 universities worldwide.“
In research over the past few years we have been looking at the possibility of gaming crossing over from being an entertainment platform to education and other uses with the enterprise (e.g. decision making). I would love to hear from people who are exploring similar themes.